In the first months of our business taking shape, we’ve been doing some intensive groundwork and research to make sure that the services we launch meet the needs of the 20 and 30-somethings we are here to serve.
Many of you completed our online questionnaire about life at this age, and some of you kindly attended our two Focus Groups, designed to gain detailed knowledge of the challenges currently faced by this generation, and what services and resources might best support you through this tricky time. Millennial Focus Groups took place in November 2013 and January 2014.
For this valuable insight, we are eternally grateful.
This summary aims to collate some of what we’ve learnt from our Focus Groups.
We hope you identify with the themes raised and feel we have accurately listened to what you said. If you think we’ve missed anything, please do drop us a line at firstname.lastname@example.org
The purpose of the Focus Groups was to bring together a small group of people in their 20’s and 30’s to find out what it feels like to be this age and what support would be of use. The themes that came out of our discussions were:
More clarity is needed over what particular definitions mean e.g. Generation Y, Millennials, Quarter-Life Crisis etc. This time is definitely challenging, but not keen on defining it as a crisis. As a generation, you see yourselves as overloaded with technological advancements, passionate, campaigning, and a desire for freedom. You recognised your unique position in society.
Many challenges here: how to fight societal/parental expectations; how to find a job you love; having different paths to parents and friends/comparing yourself to others; career change; salaries; difficult managers; how to stand out in a competitive market; how to fit in but on your terms; not knowing what you want to do; hitting the ‘brick wall’ upon leaving university; having to do just any old job to obtain a salary; the fear of missing out by choosing just one career path for life. Endless choices and decisions to be made, which is paralysing. I want my parents to accept and understand my decisions.
That catch 22 situation. Do you take a pay cut to follow your dream career? Can you afford to ‘start again’? The impact career decisions may have on your lifestyle, status and ability to ‘keep up’ with friends and pay bills. Worries over not being able to save; the idea of buying a property seems so far away, despite nearing the age of 30, which is when you thought you’d have it all sorted by. Battling with our materialistic culture. Lacking financial independence and perhaps having to move back in with parents to survive.
You feel left out of policy or used as pawns. There is no long term plan and as a generation feel parked. There is not a relationship of trust with politicians and many do not vote, meaning you don’t have a voice and are politically apathetic.
Friendships & Relationships
Friends are incredibly important to you and are your support network. It is hard to find a partner. A lack of commitment, lack of time and money, career focus, pressures of work, and connections made only through social media lead to short term flings and sexual relationships, rather than long term, fulfilling relationships. Reaching 30 and being single with no kids concerns you.
General sense of anxiety and concern over your future. Lots of over-thinking and not really getting anywhere. A desire for direction, independence and purpose. A sense you’re on your own in this; everyone else has it sorted, according to Facebook!
Sound about right? As we said, we hope you feel we have accurately listened to what you raised in our Focus Groups. If you think we’ve missed anything, please do drop us a line at email@example.com.